NBC, Peacock Go All-In on Innovation for Super Bowl LX and 2026 Winter Olympics

Justin GoodrumFri, January 30, 2026 at 12:45 AM UTC

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(Courtesy of Peacock)

Sunday, February 8, will be a legendary day for sports fans because of Super Bowl LX, and the Milan Cortina 2026 Olympic Winter Games will be happening on the same day. But also for NBC and their streaming platform, Peacock, as they will be presenting both events live all day in 4K HDR. Via a press release, this will mark the first time a Super Bowl and Olympic Games will be presented in 4K HDR on the NBC broadcast network and the Peacock.

In a statement, Rick Cordella, President of NBC Sports, believes that because February will be a huge month for sports for the network, they feel obligated to deliver the best viewing experience possible.

“When you’re about to present the biggest month in U.S. sports media history, you want to make sure you’re giving fans the best experience possible – so that’s exactly what we have planned on NBC and Peacock for Super Bowl LX, the Milan Cortina Winter Olympics, and NBA All-Star Weekend,” said Cordella. “Building on NBC Sports’ long-standing commitment to innovation across all platforms, we’ll be celebrating the action on the field, slopes, and court with our signature storytelling, state-of-the-art production, and dynamic streaming features that together bring these incredible sporting events to life for audiences at home.”

The platform will be presenting other innovations with their Olympic coverage by expanding their Multiview feature to mobile, which activates a four-box vertical display that showcases the top four events at any given time. Patrick Miceli, Chief Technology Officer, NBCUniversal Media Group and Global Streaming, states Peacock leads the industry in preesnting high profile events due to their infrastructure.

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“Peacock is the first streamer to deliver major live sports at this scale, seamlessly presenting many simultaneous events, with millions of people coming to the platform at once, over several days,” said Patrick Miceli, Chief Technology Officer, NBCUniversal Media Group and Global Streaming. “This impressive performance is possible because of Peacock’s industry-leading infrastructure that supports unmatched reliability, especially under peak demand.”

Peacock’s February doesn’t stop with the Olympics and the Super Bowl, as for the first time in over 20 years, NBC will produce NBA All-Star Weekend onsite in Los Angeles.

Related: Peacock’s Twisted Metal Has an Exciting Update with One Change

This story was originally published by TV Squad on Jan 30, 2026, where it first appeared in the TV News section. Add TV Squad as a Preferred Source by clicking here.

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Source: “AOL Entertainment”